Picton Golf & Country Club
March 2016 Newsletter
There is a hint of spring in the air today, but I know it’s just giving me hope that it can’t be far off.
Over the past few months your Board has been very busy, as you will see from their up-dates below. Our strategic plan has been refreshed and the Club marketing/sales initiatives are well under way. Tournament and event bookings are on track for another terrific year. Our junior program will be back this season and the pro shop continues to evolve to serve you better.
I invite you to visit our new and very improved website at www.pictongolf.ca. Please go into the ‘Members Only’ area and familiarize yourselves with our Club policies. This section is still under construction while the Men’s and Women’s Captains populate their areas.
Username: pictongolfmember, password: 2016greatgolf.
Please note that you can complete your 2016 Membership Form online or you can download it and print it.
Mark your calendars for the Welcome Back Members' Reception on Thursday May 12th. Steve and Jenny will be back this season providing us with terrific food. It will be great to see old friends and make new ones as the season unfolds.
Thank you to everyone who took the time to participate in our member survey. We appreciate the helpful comments highlighting areas where we can improve and we are confident that we are moving in the right direction.
I hope you enjoy the Spring Newsletter. Feel free to provide feedback by sending a reply to this Newsletter or click here to contact the Board of Directors.
News You Need To Know
Pro Shop opens for the season on Monday March 21st.
Monday to Friday, 9-5. Open daily once the Course opens.
Just a reminder, all 2016 Membership renewals and fees are due no later than April 1st.
Course Opening Day:
Our target date is mid-April, weather and conditions permitting. Stay tuned for more details.
Women's Opening Day
Saturday May 7th. 9am shotgun and luncheon.
Men's Opening Day
Saturday May 14th. 10am shotgun and luncheon.
Members' Welcome Back Cocktail Reception!
Thursday May 12th. 5-7pm. Join us in the Clubhouse for our annual Fun, Friendly, Great social evening.
More details on these events and other items can be found on our Website.
Click here to visit the Website now.
A concentrated focus on expenses continues to reap rewards. Some of the benefits realized will help pay for the installation of the required new furnaces and air conditioners. Our current cash is in a solid position and is enough to cover expenses through to the start of the new season.
Would you like to help the club save even more money? Just pay your annual membership by cheque, cash or debit and this will help reduce the club's cost for credit card fees- plus you will be automatically entered into a contest to win 10,000 Aeroplan points (cash value: $300).
Draw will be held at the Members opening cocktail party on May 12th.
Good Luck! See you there!
In just a few short weeks our greens staff will be returning to start preparations for the upcoming golf season. This will commence with scheduled maintenance and tune-ups of turfgrass equipment and golf carts, and will progress to on-course cleanup as the weather improves. We have carried out an aggressive tree pruning program every fall of the past five years and this has been paying dividends in minimizing the need to deal with winter ice and wind damage at the beginning of the season. Nonetheless, there is always a fair bit of work to be done in removing debris from the golf course.
Hopefully, this winter has been kind to the golf course, although we can never be certain of the conditions our staff will face until the last remnants of snow, ice and water have disappeared. Chris and his staff do the best possible job that our resources permit in implementing preventive measures each fall, and this pro-active approach is beneficial as we are able to open with very good early season turfgrass conditions.
We are looking forward to opening the new tees on Holes 2, 14 and 18 this spring. Tee areas have been increased dramatically, with overall tee surfaces now much more consistent with modern industry standards. Members and guests will see a vast improvement in tee conditions on these holes, as we will now have a much greater ability to move tee blocks around and allow turfgrass to repair properly. Angles of play to the greens on Holes 2 and 14 have also been improved, particularly from the red tee positions.
Moving forward, we will continue to look at other areas of the golf course where we can enhance the playing experience of our members and guests, both through renovation and improved maintenance practices.
We trust that everyone has weathered the winter well, and that you are looking forward to getting back out on the golf course in mid-April. See you then.
Steven Ward, Greens Chair
The 2016 plan is finalized and already being worked on. We have had input from staff, members, and board members and we thank you for your input and involvement. It’s going to be an exciting year and the key points of the plan will be communicated regularly throughout the season starting with our May 12th opening season cocktail gathering.
Mike Pero has generously consented to hold golf camps for the kids of Prince Edward County again this year. Thank you Mike. Dates/Time details coming soon.
Last year we held Senior/Junior nights once a month June to August. We are excited to announce that this season we will hold these nights every Tuesday night June to August. Only $10 in total for cart and nine-hole golf fees for a Senior/Junior if the senior is a member. Only $20 in total if the Senior/Juniors are not members. After the round, Juniors can enjoy the special Junior meal at the Golf Club Grill consisting of a hot dog, fries and pop for only $6! Thank you Steve and Jenny!
Jim (JJ) Johnston
Vice President & Director Special Projects
Pro Shop Report
Welcome to the 2016 season. We saw many positives in 2015 and it is our goal to continue to build on this for 2016. Our desire is to make your Pro Shop, your store of choice for your golf essentials.
A great number of questions arose while reviewing 2015 and planning for 2016.
We have attached a link to the full 2016 Pro Shop Message, but the following is a brief summary of what’s new for 2016.
Based on member feedback and our observations, we will gradually be making a few changes for the 2016 season. We plan to build slowly, but believe that the changes will be received positively by both our members and our guests.
- Return of Nike and Footjoy branded golf apparel for Men and Women
- Continue to support a Picton Logo apparel program in a fashionable manner
- Increase the offering of essential golf accessories
- Be “BEST IN PRICE” in our area
- Investigating the potential of adding Callaway to our offering
- Sourcing New Strata Rental Clubs for our guests
The Member’s Discount is being increased to 15% off the regular retail price of all in-stock products, with the exception of golf balls. We cannot justify a member’s discount on golf balls due to the very low profit margin. However, our prices will be at or lower than our competition every day.
Finally, we’d like to leave you with the following thoughts.
- This is your Pro Shop; help us make it a good one. If you have suggestions, we look forward to hearing from you.
- All the revenue from the Pro Shop is reinvested back into Your Club
- Let’s make the 2016 season a great one, TOGETHER.
“Scott and his team are looking forward to greeting you on the first tee.”
Pro Shop Director
I have been busy establishing contacts and rapport with the various suppliers we will engage with this year. I have established contact and placed a consideration form with PEC for the “finger signs” as was an early board meeting request to me. The signage is intended to enhance the visibility and profile of our club especially to guest players. I have sourced and obtained pricing on “tear drop” signs to be placed along the roadway between the entrance and cart path to hole #2. These are fluttering signs, attractive and very difficult to miss by passing traffic heading in or out of Picton.
I have placed a resized and reworded ad with the Sandbanks Directory to drive guest player and restaurant business. With that same aim in mind I have begun to write the creative for print and radio to kick off the new season to coincide with the Pro Shop opening for membership and initial merchandise sales. I am working on the media plan for the year as well.
I am very pleased with the development of our far more attractive and functional website. With that comes a new ability to manage the site and provide updates as often as we see fit along with a myriad of additional marketing initiatives.
We still await the confirmation of just a few sponsors of tee block signs. The good news is we have two willing sponsors on hold should one or two decide to step away.
As to value added events this year I have 3 on the go. All of which still need some diligent work to be done.
1) A Pro Am for members AND possible public participation. Details to finalized soon.
2) A Historical Society hickory shaft event, details to follow, again for members and possibly public play. I will cost out and submit shortly with the view to build a base of participation across our leagues before going further afield. This gives us a leg up for the celebrations next year of our 100th anniversary gala year, including coverage and photos courtesy of Flagstick Magazine.
3) Another is a women’s and men’s league par 3 fun event. Everyone will play their own shot to say hole # 4 then with a supplied Hickory Shafted Club play another shot for fun and photo op. Joe from Flagstick and his wife Paula will oversee the hole and furnish clubs and photos...
Further to league play I have enlisted several people to form a “prize posse”. we will accumulate prizes and make them available to the leagues at no cost to help prop up participation in their events.
The Clubhouse has been in hibernation, but is slowly beginning to wake up. This winter has not been as cold as previous ones so there does not appear to be any damage to the facility.
In the first two weeks of April, the existing oil furnaces are being replaced with high efficiency propane ones, and all of the air conditioning is also being replaced. The old units are non-functional and irreparable.
The opening of the Grill is planned to coincide with the golf course opening. If there is any change to that plan, it will be communicated on the website and by e-mail to members.
Stay connected, click here to visit our Website now